Information design

What is information design, one definition is ‘information designers
create and manage the relationship between people and information
so that the information is accessible and usable by people, and they
provide evidence that the information is accessible and usable to an
agreed high standard’ (David Sless, Communication Research Institute).
Essentially it is more content, complexity and usability concerned than
just aesthetically.
      It also commonly includes: making communication easier to understand,
legibility, research and user testing. We can help you with:

• Basic plain English editing/writing and advice.
• Complex document design.
• Form and questionnaire design.
• Letter, bill and statement design.
• Medicine/patient information leaflet design and directives.
• Package labelling.
• Performance based design.
• Pictograms.
• Signage/wayfinding.
• Testing graphic communication and getting user feedback.
• Timetable design.

In all our work we try to use an information design approach, below
are some specific examples of information design.